Punchh will implement its groundbreaking mobile CRM suite throughout QSR International’s enterprise. The 145-unit, multi-brand master franchisor operates restaurants in 15 countries throughout Latin America and the Caribbean.
This first-ever international partnership for Punchh will see its mobile CRM suite across all of QSRs brands, which include Cinnabon, KFC, Quiznos, Smashburger, and Teriyaki Experience. The Punchh-developed mobile app will be offered in Spanish, starting with 60 units, in Q2 2014.
Punchh’s brand-specific mobile apps allow brands to engage customers in and out of the store with loyalty, reviews, referrals, ordering, gift cards, payments, games, and surveys. Punchh’s cloud-based platform integrates with a restaurant’s POS system to track highly detailed customer purchasing data and brand-relevant social media activity. Using customers’ individual preferences, purchasing history, and demographic data, operators can tailor offers to patrons to bring them and their friends back.