Mercury Payment Systems
has announced the acquisition of Sundrop Mobile
, a provider of mobile and social loyalty marketing solutions. It marks Mercury’s first acquisition since its founding in 2001, as well as the first card-less mobile loyalty program integrated with payment processing.
“Sundrop’s loyalty product is seamlessly integrated to point-of-sale (POS) systems, making it a perfect match for Mercury,” said Matt Taylor, Chief Executive Officer. “With this acquisition, Mercury will leverage our developer channel presence to lead the way in integrated POS mobile and social marketing.”
Following the integration of Sundrop’s operations and technology, Mercury’s POS partner network will begin offering their merchant customers an innovative mobile loyalty solution that is also integrated with Mercury’s secure payment processing platform.
“Most importantly, this technology blend will help merchants increase profitability with a mobile loyalty program that makes it easy to engage and reward their best customers,” Taylor said.
Travis Priest, Chief Executive Officer of Sundrop Mobile, will be joining Mercury as Vice President of Loyalty, where he will lead Mercury’s strategy and execution in this space. Beta POS integrations of the new Mercury loyalty product are underway.