Mercury StoreCard now enables local merchants to offer their customers a gift, reward, mobile payments and promotions card all in one product.
Mercury Payment Systems is making Mercury StoreCard™ widely available to all Mercury merchants. Mercury StoreCard enables small businesses to compete with larger retailers by providing a stored value card utilizing affordable technology.
The Mercury StoreCard lets merchants brand their own reloadable card for accepting customer payments. The cardholder can use a quick-response (QR) barcode on the back of the card to access their prepaid card account on their smartphone. Customers can also convert their physical Storecard into digital cards so they can pay for purchases using their smartphones. Merchants also have the option to offer cash-back rewards or other features to drive repeat customers.
Similar programs launched by large retailers over the last few years have seen widespread market adoption, but such programs were cost prohibitive for smaller merchants. Joe Lloyd, owner of Durango Joe’s Coffee, said Mercury StoreCard provides him with the same technology tools that its large competitors have, but without the added burden of expensive hardware and software add-ons. Mercury StoreCard operates on the software already integrated into Durango Joe’s point-of-sale systems.
Since the card is reloadable, it is intended to be a gift card as well as a payment product for the local merchant. Mercury StoreCard was named a finalist earlier this year in the prepaid category for the 2014 Innovator Awards® hosted by Pymnts.com®.
Existing MercuryGift® merchants can enroll in Mercury StoreCard immediately without any additional software integrations to their point of sale. Merchants that are not Mercury processing clients can enroll in Mercury StoreCard separately, or become a Mercury merchant and receive bundled pricing. More information can be found at http://www.mercurypay.com/merchants/value-added-services/mercury-storecard/