Menzies Hotels Selects SynXis to Increase Revenue through Online Distribution

| December 22, 2008

Menzies Hotels, an independently-owned chain of properties across the United Kingdom, switches to SynXis, the Sabre Holdings business that provides complete hotel distribution and Internet marketing services globally, as its new distribution partner. The four-star Menzies properties, consisting of city center, country house and coastal properties, is using the RedX Distribution Management System as its single source of distribution to all distribution channels. This includes all four Global Distribution Systems (GDS), leading online travel sites and its own chain website. Menzies cites several factors for selecting SynXis including: flexible, easy-to-use technology and revenue management tools, seamless integration to its other third-party property systems and experience merchandising a diverse collection of properties.

"After careful consideration, SynXis proved itself to be the wisest and most logical choice as our new distribution partner," says Paul Dooner, group revenue director for Menzies Hotels. "We were looking for a provider with a proven success rate, a solid support structure, and knowledgeable account management. In SynXis I believe we've found a team of industry experts whose knowledge is unsurpassed with technology that will help us see immediate results."

 
Menzies will also benefit from RedX's advanced integration product, Property ConnectSM, which integrates data seamlessly between RedX and Menzies' property management system, Opera, and its revenue management system, IDeaS. The two-way interface improves hotel efficiencies with automated reservation delivery, as well as inventory, rates, and restriction (stay controls) uploads.

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