Businessweek has reported that McDonald’s Corp. is testing a mobile application in 1,000 stores as it tries to lure younger diners at a time when U.S. sales are struggling. McDonald’s began testing McD about a year ago in San Francisco and in the past month expanded it to St. Louis and Boston. While the app, created by Palo Alto, California-based Mowingo Inc., can be downloaded anywhere, deals are only good in participating areas.
Called the McD, the app sends customers offers they can redeem with their phones at participating stores. Diners can specify what kind of deals they want to receive, including “buy a breakfast sandwich get one free or $1 Hot ’n Spicy McChicken sandwich.” Users can’t order or pay with the McD app.
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