says it's pulling access to adult movies from new hotel rooms it will open in the next several years, reports Barbara DeLollis of USA Today.
Marriott says its decision coincides with a pending shift to new in-room entertainment technology for its new hotels. Traditional video systems, which included access to adult content displayed in the menu selection, will be replaced by Internet-based video-on-demand systems.
But the decision also comes after years of discussing whether the availability of lucrative adult films in guest rooms is appropriate and whether safeguards exist to prevent children from seeing it.
Hotels have seen revenue from providing pay-per-view movies in rooms shrink. Business travelers have been increasingly checking into hotels with their own entertainment, whether Netflix
DVDs, iPod Touch, laptop or Slingbox
"Changing technology and how guests access entertainment has reduced the revenue hotels and their owners derive from in-room movies, including adult content," Marriott says.