Marble Slab Creamery & MaggieMoo's Ice Cream Announce Mobile Texting Campaigns

| September 26, 2008

Marble Slab Creamery and MaggieMoo's Ice Cream & Treatery recently launched new mobile texting campaigns. Customers of both brands will be able to text and receive coupons for gourmet ice cream products through December 31. The mobile texting campaign is supported by NexCen Franchise Management, a division of NexCen Brands, Inc., NEXC, parent company to Marble Slab and MaggieMoo's.

Customers can text "slab" for Marble Slab and "moo" for MaggieMoo's to 30364 and receive mobile coupons and other information regarding super premium ice cream products and promotions. The first mobile coupon will reward customers with one dollar off any Tasty Creation or Fresh Escape ice cream combination at Marble Slab and MaggieMoo's respectively. Customers will receive additional offers from now to the end of the year; including special offers on holiday ice cream cakes.

"The mobile texting campaign is a way for both brands to engage customers through an innovative promotion," says Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "The mobile coupons resonate among young customers tapped into social media and the latest trends, while also appealing to their parents who enjoy convenient savings."

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