Mama Fu's Asian House, operator of 16 restaurants in the Southeastern U.S., has selected Punchh to create a customized mobile-based rewards program. Using the new Funatics mobile app, Mama Fu's customers will be able to view menus, order online, track and redeem loyalty rewards automatically and even share those rewards with friends. The Funatics app will be available in January 2014.
Mama Fu's partnered with Punchh, a Silicon Valley-based mobile platform developer, to build an easy-to-access mobile solution that relieves guests of the burdens of carrying loyalty cards or remembering membership numbers. Once downloaded to customers' smartphones, all purchasing data is automatically tracked and accessible via Punchh's POS-based dashboard. Equipped with customers' actual purchasing history, operators can market directly to them based on established preferences, not guesses.
The Mama Fu's app allows customers to communicate directly to operators through social media channels. It also provides them loyalty point totals in real time and lets them know when they can redeem them for food and drink.
Making loyalty easy for customers and operators is key to both parties using and maximizing its benefits. The Mama Fu's mobile app will be available for download on iOS and Android devices from the Apple Store and Google Play Store.
Operators using Punchh report:
Ten percent increase in same-store sales
Three- to four-times higher participation rates, 50 percent-plus repeat rates, and new customer referrals for the first time ever
Twenty-five percent-plus redemption rates for marketing campaigns
Ten- to 15-times more customer reviews than Yelp!