Maestro's Integrated GEM Drives Profit and Retention with Guest Insights

| March 25, 2013

Guests today expect a consistently superior, personal level of service from any property where they stay. NORTHWIND’s Guest Experience Measurement system, GEM, enables operators to deliver a well-orchestrated hospitality experience that generates revenue and keeps guests returning. GEM gives hotels tools to anticipate guests' wants so property teams can deliver on expectations at every touch point.
 
GEM leverages the guest voice as a business asset. It is a powerful online guest feedback tool that is fully integrated with NORTHWIND’s Maestro Property Management System. GEM uses advanced technology to analyze guest sentiments and gives operators actionable predictive intelligence that maximizes revenue and guest service. Based on GEM’s guest feedback, hotels can allocate resources to areas that will make the biggest impact on guest loyalty and profitability.
 
The system provides valuable insights that drive more profitable business decisions and enables operators to correct problems fast before they escalate.
 
GEM reveals exactly what guests value so you can generate more revenue
GEM automatically emails guests a sentiment survey at check-out. The survey covers staffing, accommodations, and activities. GEM’s reports show exactly what guests’ value so operators can expand those services and activities to increase revenue.   
 
Engage with Guests Before They Post Negative Reviews
GEM guest sentiment data creates more personal guest relationships and stronger loyalty, it helps generate revenue by showing areas where operators can better meet guest needs.  
 
GEM gives operators the ability to choreograph a comprehensive, multi-channel guest experience strategy that optimizes every resource to build stronger guest relationships and exceed guest expectations.
 

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