MURTEC: Your Restaurant's Health Begins with Accurate Data Extraction

3/1/2011
Determining the state of your restaurant's health begins with accurate data extraction. But what happens when a company lacks the ability to precisely compare point-of-sale (POS) metrics related to sales, labor, customer trends and more across multiple brands? The results can often spell disaster.
 
In his session, “Standardization of POS Data,” Larry Archibald, director of performance reporting for Whataburger Restaurants, will offer a roadmap so that operators can more precisely gauge the overall state of the business and better plan for future investments at the 2011 Multi-Unit Restaurant Technology Conference (MURTEC), this March 16-18 at Caesar’s Palace in Las Vegas, Nev.
 
Archibald has served as the architect of the performance reporting group for Whataburger LP since June of 2003. Archibald is responsible the strategic direction employed in the business intelligence and data warehouse design and execution and is responsible for the delivery of key metrics used to manage key operations within the Whataburger business model. He is also responsible for the integration of disparate POS information into a unified model which enables management to view information across the enterprise.
 
About MURTEC
Now entering its sixteenth year, Hospitality Technology’s Multi-Unit Restaurant Technology Conference presents a full program of solutions-focused educational sessions offering insights from across the restaurant environment. Key decision-makers will be able to share strategies and exchange ideas through peer-to-peer collaboration and networking, while the industry's leading technology solution providers will provide additional value to attendees.
 
This year's focus is: "The Integrated Enterprise: Aligning Technology Initiatives with Business Objectives" Key sessions include:
  • Roadmap to an Integrated Enterprise
  • The Journey from Social Negligence to Social Prominence
  • Vendor Selection Process: Best Practices
  • Tech-Enabled Kitchen: How to Empower the Heart of the Restaurant
  • Franchisee Case Study: Enterprise-wide Integration from POS to Back Office
  • Applying IT Investment Savvy for Growth
  • Beyond Reporting: Learn Better Business Intelligence from Retail's Leadership
  • Restaurant Technology Study: Highlights & Analysis
  • Roundtable Workshops: Streamlining the Front-of-House; Back-of-House Smarts; Cashing in on Social Media
For more information about MURTEC 2011, click here.

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