MGM MIRAGE to Deliver Offers to Guests via Mobile Phones

| March 24, 2009

Guests at six MGM MIRAGE properties are now able to opt in to mobile marketing programs that deliver personalized, targeted promotions to their mobile phones.

The mobile marketing initiatives are powered by Acuity Mobile and interactive marketing services company Acxiom Corporation. The programs provide real-time offers, property information and entertainment promotions directly to guests' handsets. Guests can receive targeted special offers, alerts, quizzes, contests and many other unique.

The six MGM MIRAGE resorts using the service are Mandalay Bay, New York-New York, Monte Carlo, The Mirage, Treasure Island (TI) and MGM Grand Detroit.

At the core of this offering is the guest, and making sure that person receives only those offers and incentives that are relevant and delivered at the right time and place. The opt-in marketing programs enable the six MGM MIRAGE properties to deliver personal offers and content to guests' mobile devices based on time, context and the individual's preferences.

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