Located near the ocean in Cape May, New Jersey, all seven properties in the Cape Resorts Group portfolio will implement the Maestro Integrated Property Management System from NORTHWIND. The implementation will automate the front office operations, spa and activities management, convention and meeting facilities, multi-purpose database marketing activities, and central corporate reservations services.
"With more than 500 rooms across seven properties, we needed a software solution that did more than just collect information," says Cape Resorts Group's Revenue Manager Jeanni Ronk. "One of the reasons we chose Maestro is its ability to track data in a single database and the ability it gives us to mine that data and conduct highly specialized, targeted marketing to our guests based on their activity preferences." Maestro's platform and seamless system integration enables Cape Resorts to centralize functions such as sales, accounting, spa booking and retail POS.
Centralized Yield Management and Web Reservations
Ronk also notes that Maestro's cross-property ResEze Web reservation functionality is particularly important to Cape Resorts. ResEze directly accesses the Maestro Front Office system at each hotel to ensure guests can book online and the properties can sell to last-room availability. "Maestro's inventory for all our hotels is maintained real-time, and the system has a great yield management module. I use it across all our channels so we can easily establish rate parody'" says Ronk. Guests see the same rate regardless of the channel they book on. "Before, I was managing rates in Expedia, Pegasus and other channels. Maestro allows me to manage it all in one place - the guests appreciate that too."
In addition to the system's ease of use, Ronk also notes that Maestro's support and training has been superlative. Prior to live implementation in February, Maestro twice sent a team to Cape Resorts to train staff across the properties so that they could begin taking reservations even before one of the properties actually opened for high season. Maestro's 24/7 Diamond Plus Service saves Cape Resorts money because, Ronk says, she can call them anytime and arrange to have the appropriate people available to provide functionality demos, or conduct mini-training sessions for new hires, all as part of their normal maintenance fee.