Lodging Interactive To Launch Affordable Hotel Website Solutions

4/2/2012
Lodging Interactive is unveiling a new Hotel Website Solutions program designed to offer online marketing services at a low, month-to-month fee with all upfront costs removed. The service will include website design and management, reputation management, search engine marketing, real-time analytics and accountability, PLUS Lodging Interactive's Content Management System and its coveted Guest Review System.
 
Lodging Interactive’s CoMMingle is an outsourced social media marketing agency that also develops customized solutions for hotels, restaurants and spas. Hotel Website Solutions will debut at the Asian American Hotel Owners' Association (AAHOA) Annual Convention in May.
 
With Hotel Website Solutions, hoteliers can refresh their web site every two years, supporting up to 25 web pages, at no additional cost.
 
Included in the Hotel Website Solutions package:
RFPLink group lead capture and reporting
InnterACT client reporting online portal
Homepage call-to-action tile images
Website Hosting & Server Management
Robust Content Management Solution (CMS)
Optional Guest Review System Inclusion at no additional cost
 
InnterACT by Lodging Interactive provides real-time website analytics, key performance metrics, and the latest social media monitoring tools. Using a digital dashboard, hoteliers can remotely access analytical production information about their website performance, search engine ranking performance, as well as the bounce rate and average time spent on the site. Owners and marketing managers can log in and access real-time ranking reports to determine where their website is positioned on Google, Yahoo and Bing, and view their traffic and determine where it's coming from. Because the dashboard can be customized, hoteliers can view these reports in such a way that is personal to them, so that when they log in, the information they need most is always present, such as website traffic analytics and landing page views.
 
Also part of the Hotel Website Solutions package is Lodging Interactive's Guest Review System. This web-based tool is successfully helping hotels verify, review and display customer comments directly on their websites. By allowing management to respond to comments in real time, hotels are improving hotel-to-guest communications and boosting guest retention and loyalty. The GRS posts traveler's comments and scores their hotel experiences based on service attributes. Hotel managers receive real-time alerts advising when pending guest reviews pop up, eliminating delays in addressing concerns and turning potential problems into new opportunities.
 
Also at no additional cost, Lodging Interactive will include in its Hotel Website Solutions program: Initial SEO research and analysis, creation of strategy and implementation; InnterACT client portal real-time web analytics; Weekly website analytics; Monthly SEO ranking reports; and, Quarterly SEO refresh (review, analysis and implementation recommendations). Customers will also have access to Lodging Interactive's Content Management System (CMS), giving property managers the ability to modify page content and images.
 
 
 
 

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