Lodging Interactive is offering a gift to hoteliers this holiday season that will keep on giving throughout 2014. Any hotel that signs up for full-service digital marketing before January 31 will receive a bundle of FREE services, valued at more than $8,000.
For a limited time, anyone partnering with Lodging Interactive for full digital marketing services, including website design and development, search engine marketing, social media marketing, and online reputation management, will receive the following at no cost:
Every new website gets FREE Mobile Responsive Website design (PC, Tablet and Smartphone)
Free HotelFAQS's service and integration into new website
Free Guest Review System and integration into new website
Free Gift Certificate marketing with listing on GiftHotel.com
Free video montage with hotel images
Responsive Website Design: Lodging Interactive's Responsive Website Design approach is aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
HotelFAQs.com Service: HotelFAQs.com is a service that provides a clean, interactive Frequently Asked Questions (FAQs) page that resides on a hotel's website. HotelFAQs.com drills down and provides details on happenings in and around each hotel to provide richer content for travelers. A Check Out Our FAQs float button appears on every page of the hotel's website. If information is not available on a specific topic, a Suggest a Category or Question button is provided that encourages travelers to submit a question so that Lodging Interactive can search and post the answer. This not only heightens customer service, but it is a great way to capture prospective guests' email information for future marketing efforts.
Guest Review System: Lodging Interactive's Guest Review System is a web-based tool that is successfully helping hotels verify, review and display customer comments directly on their hotel websites. By allowing management to respond to comments in real time hotels are improving two-way hotel-to-guest communications and boosting guest retention and loyalty. The system also stops fake reviews posted by competitors or dishonest guests looking for refunds, helping hotels to maintain their reputations. In addition, directing guests to the hotel's website to post comments and reviews keeps them from being redirected to an OTA where they may never come back to book direct. Travelers can share their reviews on Facebook with their network of friends, opening up avenues to new booking audiences, and again, more revenue opportunities.
Gift Certificate Marketing: GiftHotel.com is the world’s largest portal website exclusively marketing gift cards for hotels, resorts and spas. Gift Hotel enables properties to create gift card listings on www.GiftHotel.com and receive qualified sales directly to their websites where transactions are processed. There are no commissions to pay or revenues to share. Gift Hotel enables hotels, resorts, spas and restaurants to create their own listings, including photographs and videos showcasing their location, amenities and services. Consumers search the site based on their criteria and are returned a list of businesses that meet their needs. When ready to make the gift card purchase, Gift Hotel links shoppers to the business’ website where they buy direct. Gift Hotel also includes integrated Google mapping technologies, guest reviews and social networking components for sharing listings with family and friends.
Video Montage: Video marketing is fast becoming one of the most effective ways to get attention and drive guests to make bookings. As a result, Lodging Interactive will engage potential guests and visually communicate a property's unique benefits by creating a video montage using the hotel's own images. This tool will enable hotel marketers to add a personal touch to their websites by using crisp HD Video.