LodgeNet Interactive Corporation, which was acquired by private equity firm Colony Capital in March, announced during HITEC that it has been rebranded as SONIFI Solutions. The move is part of a broader strategy intended to give more visibility and control to the company’s hotel and healthcare customers, as it shifts its business model to work in partnership with those it serves.
With a renewed focus on the content and connectivity solutions its customers need to succeed in today’s digital marketplace, new branding strategy represents the company’s commitment to a multi-faceted transformation that positions the company for future success. With more than 1.4 million hotel rooms reaching more than 28 million unique upscale travelers every month in North America, SONIFI offers unmatched scale, with a hospitality room base two times larger than any competitor while also boasting the industry’s largest network of field service and technical contact center personnel.
Concurrent with the rebranding to SONIFI Solutions, the company is also launching a new hospitality platform, the SONIFI STAY1000 system, a flexible guest entertainment solution that leverages the company’s large commercial platform.
The STAY1000 solution offers has software-centric features that have been designed based on the input of senior hospitality leaders. Unlike other industry solutions, which are primarily scaled via hardware updates, the STAY1000 system delivers an improved guest-entertainment experience that will offer hotel owners and operators continuous improvement via periodic software updates. This content and connectivity solution enables each property to better match the unique behavior of their ‘connected guest.’
The new solution is now available and provides hoteliers with a number of powerful tools, including:
Interactive programming, target-casting by room, and customer type, expanded pay-per-view choices and segmented viewing via flexible free and paid a-la-carte options for hotel guests.
An interactive programming guide, streamlined startup time and more intuitive navigation.
Fully integrated broadband services such as WIFI/HSIA and other key hotel IP connected applications.
Customizable entertainment delivery system and mobile app.
SONIFI is also making a significant investment and upgrading its broadband service, offering current and prospective customers with the opportunity to more economically bundle broadband with free-to-guest and interactive TV services.
Unique opportunities for hotels to market directly to their guests within their hotel rooms.
To make bundled services more accessible to current and prospective SONIFI customers, the company plans to expand ‘Dare to Compare,’ a nationwide broadband/HSIA promotion enabling hoteliers to save up to 50% on HSIA support fees when integrated alongside ITV and FTG services.
SONIFI’s new business strategy will also benefit its customers by leveraging strategic partnerships with companies like DIRECTV, a practice it plans to expand in the coming months. The relationship with DIRECTV, announced earlier this year, offers customers unparalleled programming, marketing and technology options, while providing affordable financing to facilitate HDTV upgrades with little or no upfront out-of-pocket capital expense.
SONIFI’s new direction represents a broader commitment to the hospitality industry. The company is working closely with hospitality brands to further refine its solutions and establish a product development strategy driven by industry insights. To keep the company closer to its customers, SONIFI has created an advisory board consisting of thought leaders from the senior management of top brands and ownership groups across North America. The advisory board held its first meeting at HITEC, and will be working in the months to come as the company unveils new solutions and collaborative research initiatives.