, Inc announces the release of Libra OnDemand CRM, a complete hospitality Customer Relationship Management (CRM) and Events Management solution offered exclusively on Software as a Service (SaaS) basis.
Libra OnDemand CRM consolidates all guest, company and travel agency information across single or multiple properties to provide a complete 360 degree view of each customer, allowing hoteliers to track guest preferences, web site feedback and comment cards, manage loyalty rewards programs, conduct targeted email marketing campaigns and drive repeat business. The built-in Events Management module provides an interactive graphical functions map and intuitive "drag and drop" functionality to manage meeting space availability and banquet event orders.
Integrated with property management applications, Libra OnDemand CRM enhances the value of your PMS investment, ensures the quality of data at the front desk and enables full two-way synchronization, de-duping and merging of guest and customer data.
Libra OnDemand is built natively on the force.com platform, runs from your internet browser and is available entirely on demand. There is no hardware to buy or software to install or update, no maintenance contracts, no costly implementation or training, and no service or support fees.