Yum! Brands, Inc. has opened its first corporate-owned KFC store in Brazil using a complete NCR restaurant technology solution. NCR will help KFC sites across Brazil engage consumers more effectively and operate with greater efficiency.
YUM! Brands is expanding throughout South America and expects to open three KFC owned stores in Brazil by the end of 2014. As part of a plan to remotely monitor sales and all point-of-sale (POS) activities in real time, these new locations will use the latest NCR hardware, Aloha software, and above-store reporting software.
To proactively engage consumers in the front of house, YUM Brands will use a mix of digital displays, including NCR digital signage and POS stations featuring a guest-facing screen. This makes it easier to communicate with guests in the KFC stores and market new offers such as meal specials, ultimately enhancing the in-store experience for guests.
In the back of the house, NCR is helping YUM! identify trends and optimize store performance with above-store reporting software. The web-based reports helps the chain forecast revenues, increase controls and lower operational costs in real time.