Johnny Carino's Attributes Recent Menu Development, Kitchen Ops Success to Consulting Partnership

| July 14, 2009

Fired Up Inc., parent of the 170-unit casual-dining Johnny Carino's Country Italian chain, has retained Synergy Restaurant Consultants to enhance and accelerate the brand with their menu development, unique restaurant expertise and creativity. "At Carino's, we maintain a very aggressive development schedule, and since we have been working with Synergy Restaurant Consultants, our menu efforts have been the most significant and profitable they have been in our history" says Chris Peitersen, vice president of culinary operations, Johnny Carino's Italian executive chef.

Carino's new restaurant design and hospitality showcase emphasizes their open kitchens and the open-flame grill featured in each unit. Synergy Restaurant Consultants developed new and innovative menu selections that took full advantage of the high profile grill. At the same time, the chain launched its first national restaurant marketing campaign. It highlights the message that Carino's is "not your garden-variety Italian." The restaurant openings and marketing includes television commercials, billboards and print.

"The new Carino's Italian Grill has entered into the working partnership with Dean Small and Danny Bendas of Synergy Consulting Group. They have been assisting us with menu development over the past 12 months and their work has been crucial to the development of our new and enhanced menu. When given the assignment to help us improve our menu development process, their passion, creativity, and understanding of our kitchen operational procedures helped to create four new menu items that have shown great success. At Carino's, we maintain a very aggressive development schedule, and since we have been working with Dean and Danny, our menu efforts have been the most significant and profitable they have been in our history."

Synergy Restaurant Consultants is a nationally recognized restaurant consulting firm dedicated to improving the financial performance of independent and national restaurant chains. For 20 years, Synergy has been turning dreams and visions into real award-winning and financially profitable restaurants.

Synergy provides a portfolio of turn-key restaurant solutions designed to help operators develop sustainable brands and scalable concepts for growth.

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