Jack in the Box Restaurants Launch New Vine Campaign
Jack in the Box has announced the launch of a new summer promotional campaign utilizing the mobile video platform Vine. Developed by their digital agency of record, Struck, the campaign consists of 101 videos showing Jack in the Box customers how to "Go Big," a promotional theme reflected in such recent menu additions as Jack's Big Stack™, Big Waffle Stack, Loaded Chili Cheese Wedges and Really Big Chicken Sandwich.
Struck developed and will produce the Vine videos through five full days of video production work. The videos are available within the Vine mobile application as well as on the Jack in the Box website, and will be promoted via the restaurant's Twitter and Facebook page. The website will solicit user-generated content gathered throughout the summer and Struck has also tapped into the burgeoning Vine comedy community for video talent.
Struck developed and will produce the Vine videos through five full days of video production work. The videos are available within the Vine mobile application as well as on the Jack in the Box website, and will be promoted via the restaurant's Twitter and Facebook page. The website will solicit user-generated content gathered throughout the summer and Struck has also tapped into the burgeoning Vine comedy community for video talent.