ICE Portal, InnPoints Worldwide Form eMarketing Partnership

InnPoints Worldwide and ICE Portal join forces in a partnership designed to align eMarketing strategies with rich media services. By combining their resources, both companies will soon be able to provide joint customers with online rich media distribution to thousands of travel websites, increased revenue, better market exposure, and centralized management capabilities, while still maintaining the quality of service that their individual clientele have come to expect.

While InnPoints offers channel marketing and electronic distribution, ICE Portal will provide hoteliers the chance to enhance their marketing efforts through the use of photography, 360 degree virtual tours, Flash-based web shows, streaming videos and state of the art eBooks. Using mass distribution technology, this content will be automatically sized, branded, and slated for delivery, in multiple languages, to over 30,000 online travel websites thereby reaching millions of consumers on the web.
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