Morgans Hotel Group has announced a comprehensive plan to better serve guests and drive revenue growth with ReviewPro's Global Review Index and online review analytics. By leveraging feedback across the web from hundreds of review sources in more than forty languages, the group will be able to better understand its customers and the competitive landscape - creating insight for action at every level of the organization.
ReviewPro will help Morgans measure brand and quality perception, and understand what guests want. The group can set property goals, and support higher performance at every level of the organization.
The Morgans executive team decided to work with ReviewPro because of its integrated approach to creating insight for action in sales & marketing, operations & quality and revenue & distribution.
In the past, the group has focused on optimizing more traditional areas of distribution for revenue growth, and now it's benefiting from new areas of guest loyalty to move ahead of the technology curve. With the publication of research from Cornell University - showing that money spent on providing better guest experiences isn't a cost, but a way to generate new revenue - ReviewPro's Revenue Optimizer module will become a key part of this initiative.