Hospitality Ventures Forecasts Long Term Success with the Help of Technology

Despite a challenging forecast for the hotel industry, Atlanta-based Hospitality Ventures is looking ahead with confidence and an expectation for continued growth. Hospitality Ventures' principals boast an outstanding track record of identifying and capitalizing on opportunities in the hospitality real estate industry. Since 1991, the principals have invested in more than 150 hospitality assets with a gross acquisition or development cost of approximately $1.5 billion.

Improved occupancy
One of the most important components of the company's success is technology, says Roger Miller, Hospitality Ventures vice president of sales and marketing. He firmly believes that the right enterprise-performance software can make the difference between three and seven occupancy points. After looking at every potential product on the market, Hospitality Ventures implemented an ASP-based corporate sales and catering software system from hotelSystemsPro called hotelSalesPro in 2002 to monitor property performance and hotel sales activity.

"hotelSystemsPro's applications are the most effective management tools I've ever seen for hotel chains and independent properties, and I've worked with hundreds of products over my 32 years," Miller says. "Their programs automate sales and many areas of operational management to help us increase group contracts, forecast revenue and demand, improve administrative efficiency, and track performance through real-time reports on both the corporate and property level."

Miller can access the system from the Web to monitor property performance and oversee management and sales strategies. hotelSystemsPro's programs enable him to track daily property lead development and revenue attainment, he explains, and the vendor's training and customer service, both in person and online, lets his new hires learn the system quickly. For Hospitality Ventures' general managers, whose attention is focused on operations, the software engages them in the daily sales process and supports them in strategic day-to-day decisions based on sales stats, property performance, and goals.

"When I audit one of our newly acquired hotels, I can see a direct correlation between the use of hotelSystemsPro and performance," Miller points out. "This system has proven to us that it can promote methodical, consistent business growth."
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