Haven Holidays, part of the Bourne Leisure Group, announces that it has signed an agreement with JDA Software Group, Inc. to implement the JDA Tour Revenue Optimizer solution for delivery of accurate demand forecasts and an automated revenue management and pricing solution.
Haven Holidays indicates that in recent years, the company's manual revenue management techniques have faced capacity constraints and rapidly changing demand and the company hopes to maximize turnover through the new technology. Haven Holidays manages thousands of holiday packages at its 36 holiday parks, many of which have differing associated cost structures that can add complexity to the challenge of maximizing tariff.
"Future increases in turnover will largely be generated by increasing margins rather than volume. The adoption of state-of-the-art technology is crucial in enabling us to achieve our financial goals," says Neil Davies, head of commercial at Haven Holidays.
"It's impossible to manage such volumes of information without technology, and revenue management systems are proving their worth by making sure that revenues are always maximized," says JDA's group vice president of revenue management, Andy Archer.