Hard Rock Hotel and Casino Adds Digital Signage Upgrades to their $750M Renovation Project

| August 01, 2008

The Hard Rock Hotel and Casino in Las Vegas, deploys the Scala InfoChannel digital signage network as part of their extensive $750 million renovation project. The desire to add to the entertainment experience of the customer and the ability to create an overall face-lift of product branding with the use dynamic messaging, are among the top objectives of the upgrade.

The hotel and casino decided to upgrade their current system in order to improve the versatility of software features, the ability to transport video over Cat5 for better resolution and the capability to develop dynamic content. The system also needed to be completely scalable and adaptable to the following features: split screens, crawling messages, the insertion of video cameras from its pool area and the insertion of META data and flexible scheduling. Requirements stipulated that the system was to be accessible via an Internet browser both from the office and remotely.

The network is composed of Dell Optiplex 745 Media Players and Samsung 40" LCD screens running over a standard IP network. The media players and the content management server were preinstalled by Core Technology Inc. prior to installation making the on-site deployment of the entire network a plug and play operation, saving potential delays and confusion. To facilitate maintenance and monitoring, the system was setup with remote access using an Internet browser.

Overall, 11 media channels were deployed including: the two large outdoor Marquee LED boards, Rockstar Club (Loyalty card), The Joint (music venue), Front Desk, Sports Book, Retail, Body English (night club), the Cage, Box Office (show tickets), Elevator area and the In-room TV channel.

"We are quite pleased with the success of the new digital signage network here at the Hard Rock Hotel and Casino," says Philip Shalala, VP Marketing. "Paramount in the decision to deploy the Scala InfoChannel network was the confidence that the network would scale and meet the demands of our renovation plan and service the hotel for years to come."

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