Hampshire Hotels & Resorts Reinvent Guest Experiences

| June 30, 2008

Hampshire Hotels & Resorts, LLC., and Alcatel-Lucent team up to reinvent the guest experience through advanced technology that will enhance the way guests access the world inside the hotel and beyond.

The new communications network leverages a wide range of Alcatel-Lucent technologies including IP telephony, WiFi, LAN switching, contact centers, and data security. Based on this solution, guests will enjoy a multitude of unprecedented features including bedside video phone intercoms that will let guests see who is at the door. Additionally, interactive in-room LCD displays will allow them to view a menu of hotel services, including room service, and place orders through a phone call or digital interaction. Thanks to internet protocol television, guest will have unprecedented access to a world of entertainment options that can be downloaded to the in-room flat panel television or to the viewer's laptop. The Skype-ready keyboard-enabled in-room phones have Bluetooth handsets.

"The Alcatel-Lucent IP solution lets us offer our guests the highest level communications experience. Leveraging the full breadth of the Alcatel-Lucent portfolio, and open standards based technology, we will be able to deliver futuristic services today while staying ahead of the curve for tomorrow's innovative communications enhancements," says Riyaz Akhtar, executive vice president for development at Hampshire Hotels & Resorts. "Additionally, the new IP-based network, will provide Hampshire Hotels with distinctive benefits in all aspects of voice, data, video/entertainment, security, and services resulting in fundamental market differentiation."

The new network will optimize operations and improve efficiencies and services for Hampshire Hotels, while cutting costs and "going green." The wireless network and automated notification system provide hotel operations with geo-location capabilities to best select the most appropriate employee to handle on-the-spot guest requests. Centralized systems management and complete control of telecommunications will provide consolidated reservations, sales and marketing, accounting and technology services through a seamless interface to remote property management systems. Additional application programming interfaces (APIs) will integrate energy management systems for automated lighting and temperature control. Using leased dark fiber, Hampshire will link existing facilities, creating network redundancies that ensure high service levels and provide opportunity to expand to global locations.

Pinnacle Communications, a leading Alcatel-Lucent business partner, provided end-to-end voice, video, and data infrastructure involving a multitude of Alcatel-Lucent products, including the Alcatel-Lucent OmniPCX Enterprise, Alcatel-Lucent OmniAccess WLAN, Alcatel-Lucent OmniSwitch, OmniTouch My Teamwork, and phones, contact centers, and CrystalSec security. Pinnacle recommended Alcatel-Lucent based on its proven ability to execute across multiple technologies and platforms.

Working with Pinnacle is New York City-based Jetcom Communications. As a part of the integration and support team, Jetcom is a leader in the hospitality telecom market and a dynamic, service-oriented enterprise, positioned to successfully respond to trends and changes in the Telecom and IT industry.

Hampshire Hotels & Resorts is a leader in managed properties worldwide. Guests visiting the newest luxury locations in development will be the first to experience the high level of services offered by the new Alcatel-Lucent communications network. This includes Dream South Beach (slated for Winter 2008), Dream Downtown (Meatpacking District New York) and The Chatwal (both slated for Spring 2009).

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