iRiS Software Systems has unveiled its new Brand Application aimed at multi-tenanted hotel, apartment and cruise line organizations.
Taking customer engagement to a new level, the iRiS Brand App enables a customer to access all hotels, cruise ships or apartments within a group/brand, search for and book a room, make advance requests, log in to their loyalty scheme, redeem points and more. Once checked in, the customer becomes a guest with the ability to view relevant content, make service orders such as in-room dining, and share content. It also enables communication post-stay.
The Brand App has been designed to connect with the hotel during the guest’s stay through iRiS’ Mobile Valet or Mobile Concierge. The booking is recognized and the appropriate in-resort app is available immediately on the guest’s device. The app can integrate into both the owner’s current booking app or iRiS can offer an end-to-end solution.
The benefits of having a single brand app are significant, pre-stay and during. The app manages multiple properties with integration into the CMS. This ensures single entry for content, reduced effort at property level and consistency across the brand. Properties can communicate messages such as offers and promotions to all users within a hotel group, or to users from individual properties within the group for localized promotions.