HITEC 2014: ZDirect Integrates with GoogleNow

| June 27, 2014

 ZDirect is integrating its ZMail® electronic communications platform to Google’s prepredictive service, Google Now. Dubbed Google Action Cards by ZDirect, this integration to Google Now will enable hotel guests to access information at the exact moment they need it, including check-in times and directions to the property.
 
ZDirect is helping hoteliers stay connected and fully engaged with their guests by integrating their hotel reservation confirmation with Google Now on both the Android and iPhone platforms.
 
On the day of hotel check-in, ZDirect will display a Google Action Card on the traveler's phone with the property information that prompts the guest to call the hotel or get maps and directions. By integrating the hotel reservation into the guest's digital life, it immediately heightens customer satisfaction and drives brand loyalty.
 
Morgans Hotel Group has been using ZDirect’s Google Action Cards by ZDirect since March. 
 
"Our guests are constantly on the go," said Meredith Rosenberg, Morgans Hotel Group Corporate Director of Digital Marketing and Brand Content. "By giving them the information they need, at the time they need it, on the device they want, we are creating a brand impression before the guest even steps foot in the hotel."
 
Consider these statistics:
There are now more than 1 billion  with Google+ enabled accounts
It has reached 359 million monthly active users
Google+ is growing at 33% per annum.
The 45 to 54 year old bracket  increased its usage on Google+ by 56% since 2012
Google+ members who have interacted socially with any of Google's services in the past 30 days total 540 million, up from 390 million in May 2013 (Google).
Monthly, 29% of Generation Z, 28% of Gen Y, 23% of Gen X, 19% of younger Boomers, 16% of older Boomers and 15% of the Golden Generation are visiting Google+ (Forrester)
 
 

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