GrandStay Hospitality LLC
, franchisor of the GrandStay Hotels and Crossings by GrandStay® brands, is growing by leaps and bounds. With 24 extended-stay and select-service hotels in California, Florida, Iowa, Minnesota, South Dakota and Wisconsin, and an additional 10 hotels scheduled to enter the system in the coming months, the brand needed a cohesive marketing strategy to communicate more effectively with its guests. After an extensive search for the industry's best-of-breed eMarketing and eCRM provider, GrandStay Hospitality selected ZDirect
and its ZMail® electronic communication platform.
ZDirect has been providing hotels with eCRM solutions since 2002. The company's hospitality portfolio spans six out of seven continents, with more than 2,000 hotels and resorts using ZMail® and its Mobile suite, including: Mobile Passport, SMS Messaging, Apple Passbook and Responsive Email Design. GrandStay Hospitality is a franchise organization dedicated to customer service. The company's "Every Guest Every Time" philosophy is key to its desire to building better two-way communications with customers via ZDirect.
This month, GrandStay Hospitality will begin rolling out ZMail and the ZDirect Dynamic Content Engine to GrandStay Hotels and Crossings by GrandStay properties. The electronic communication tools will enable each property to send electronic guest confirmations, pre-arrival email promotions, post-stay satisfaction surveys and more to establish two-way communication between the hotel and its guests. Engaging guests with personalized dialog will spark onsite spending and result in increased revenues and maximum profits.
GrandStay Hospitality will use ZDirect tools to:
Manage custom databases
Optimize delivery rates for each message via desktop and mobile
Create e-Questionnaires on the fly -- including queries for cancellations, meeting planners, and pre-stay requests -- with the ability to edit existing forms or create new ones as needed
Analyze statistical reports driven by interfaces to the hotel's PMS and CRS
Personalize campaigns that boost brand loyalty and bottom line revenues
Build opt-in subscribers
Use purchasing habits and shopping preferences to attract the best customers
Modify existing campaigns for last-minute promotions
Establish a mobile web portal that is fully integrated with the hotel's PMS
Leverage text and SMS to increase customer interaction and communication