Flirtey, Domino's Pizza Begin Pizza Delivery by Drone to Customer Homes

| November 21, 2016

Flirtey and Domino's Pizza Enterprises Ltd said they began autonomous delivery of pizzas from Domino's stores to select customer homes. The deliveries were conducted in New Zealand as part of Flirtey and Domino's Pizza Enterprises ongoing drone delivery testing.

Currently available to select customers, the two companies plan to launch pizza-by-drone deliveries at increasing scale in the near future. Flirtey's drone delivery service and safety technology is said to ensure precise, safe and efficient deliveries of fresh Domino's pizza to customers.

The store-to-home flights are made possible by Flirtey's autonomous technology, complex safety systems and special packaging that have all been designed to complete deliveries across a variety of weather conditions and flight paths in suburban environments.

A recent customer poll found that 70 percent of Domino's customers would use DRU Drone by Flirtey for their deliveries.

"We are thrilled with the results of our trials, and look forward to expanding DRU Drone by Flirtey soon," said Domino's Group CEO and Managing Director Don Meij. "We invested in this partnership, and technology, because we believe drone delivery will be an essential component of our pizza deliveries, so even more customers can receive the freshest, hottest pizza we can offer.

"Drones offer the promise of safer, faster deliveries to an expanded delivery area, meaning more customers can expect to receive a freshly-made order within our ultimate target of 10 minutes. This is the future," Meij continued.

The use of DRU Drone by Flirtey as a delivery method is designed to work alongside Domino's current delivery fleet and is being fully integrated into online ordering and GPS systems.

The Flirtey drone is constructed from carbon fiber, aluminum and 3D printed components. It is a lightweight, autonomous and electrically driven unmanned aerial vehicle. It lowers its cargo via tether and has built-in safety features such as low-battery return-to-safe-location programming and auto-return-home commands in case of low GPS signal or communication loss. The personal, on-demand delivery service developed by Flirtey, using proprietary software and hardware, represents a new age of delivery for a new generation of consumer.

The two companies successfully exhibited the first stage of their partnership with a demonstration of pizza delivery by drone in Auckland, New Zealand on August 25th.

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