Fine Dining Restaurants Look to Boost Loyalty with Mobile Marketing

| November 11, 2010

The Texas-based Kent Rathbun Concepts, Jasper's Austin and Rathbun's Blue Plate Kitchen in Dallas, the Denver-based Marlowe's and the Chicago-based Bella Bacinos Italian Bistro and Pizzeria are now partnering with Mocapay to engage with consumers and build a loyal following.

"Our mission is to connect people with great food," says Kent Rathbun, owner and executive chef of Kent Rathbun Concepts. "Mobile complements this mission by allowing us to connect with our customers inside and outside our restaurants. The Mocapay mobile platform allows us to enhance our relationships and keep our customers coming back for more."

Using Mocapay's mobile suite, these restaurants are now able to target their customers with exclusive specials and loyalty perks, both in and out of each location. Depending upon mobile services utilized, restaurant customers will be able to participate in mobile-to-mobile gifting and accrue/redeem loyalty rewards from the convenience of their mobile phone.

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