Fairmont Caters to Meeting Planners with Brand-wide Passkey Deployment

Fairmont Hotels & Resorts announces the deployment of Passkey's online group reservation solution as a brand standard across more than 50 Fairmont hotels worldwide.

Fairmont's brand-wide deployment of Passkey continues the company's commitment to offering meeting planners best-in-class technology and booking convenience.

"Our goal of creating extraordinary experiences for our guests starts from the moment they book. Passkey allows us to personalize each group's program and provide the perfect setting for a memorable event while also delivering tangible benefits to our hotels," says executive vice president, sales and marketing, Jeff Senior.

With Passkey, Fairmont will be able to offer every group or meeting its own customized hotel reservation website, where event attendees can make and manage their hotel reservations online, while planners can track hotel block pick-up and reservation status in real-time. Reservations made via the Passkey-enabled websites will flow directly to Fairmont's central reservation system through an advanced two-way live interface between Passkey and the myFairmont branded Central Reservation System.
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