Hospitality Technology (HT) magazine has announced that key representatives from Facebook’s restaurant vertical—group director Steve Governale and client partner Raj Talway—have joined the speaker roster at MURTEC® 2014 (Multi-Unit Restaurant Technology Conference), and on March 19th will deliver a must-see session on the future of mobile and digital marketing for the foodservice industry.
“Customer engagement and loyalty has quickly become a complex, nuanced field, and restaurant operators are under intense pressure to use the latest digital platforms, without getting lost in an array of new projects,” said Abigail A. Lorden, HT’s editor-in-chief. “Facebook is a pervasive force in business — arguably the most influential media platform currently available — and we are very excited to bring them to the stage at MURTEC® to talk about the future of mobile and digital tools for the restaurant industry.”
Ten years after its launch, Facebook has rewritten the code for staying connected. In a session titled “Facebook’s Next Frontier for Foodservice,” Steve Governale, group director, and Raj Talwar, client partner, will talk exclusively to MURTEC® attendees about using the world’s largest digital network as a marketing platform, particularly in a mobile-first environment. Governale and Talwar will offer insights into what’s next for this groundbreaking platform, and will help restaurant companies optimize their use of Facebook for consumer engagement.
MURTEC® will be held Tuesday, March 18 through Thursday, March 20, 2014 at Caesar’s Palace in Las Vegas, Nev. Produced by Hospitality Technology, MURTEC® is lauded as the must-attend, “gold standard” event for more than 500 restaurant technology executives and solution providers. MURTEC® offers three days of compelling sessions and invaluable networking opportunities.