Expedia, Inc. said it is rolling out its Value Add Promotions tool on Expedia PartnerCentral. With Value Add Promotions, hotel partners can better promote their property and increase their demand across Expedia, Inc. brands and while maximizing their revenue by offering complimentary amenities that enhance a traveler’s stay.
According to Merrill Research and verified by an Expedia survey*, the top five most desired amenities, are:
Free Wi-Fi: 75 percent
Special rates: 70 percent
Free parking: 65 percent
Loyalty points: 40 percent
Breakfast: 20 percent
Value Add Promotions enables hoteliers to create unique travel offers which are prominently displayed across Expedia, Inc.’s websites, allowing travelers to clearly differentiate hotel offerings and select the hotel and promotion that best meets their needs. Expedia offers this feature to hoteliers at no additional charge.
Within Expedia PartnerCentral, there are currently more than 25 categories of Value Add Promotions for hotel partners to choose from, ranging from WiFi to room upgrades, and the offerings are updated frequently to meet the hospitality industry’s evolving needs. This new approach makes it easier for hotels of all sizes to better promote their property and differentiate their offers while staying competitive on price and maximizing their revenue per available room (RevPAR).
In addition to greater visibility, Value Add Promotions offer hotel partners flexibility and control, giving them the ability to customize promotions by length of stay, redemption rules and room type restrictions.
The initial rollout of Value Add Promotions started in early 2016 in North America.
*Based on an Expedia survey given to 400 U.S. Expedia shoppers in May 2016.