Enhanced Website is Unveiled for Country Hearth

America’s Best Franchising Inc. has launched a new website for its Country Hearth Inns & Suites brand which continues the company’s leadership in technology-based marketing initiatives. The completely re-designed site includes such enhancements as a streamlined interface for site visitors; updated content and search features; easier, more user-friendly navigation; and a clean, contemporary appearance.

Also integrated are social media plug-ins so property owners and managers, as well as their guests, can participate in online conversations.  

 

“Communicating successfully with today’s tech-savvy consumers requires a blend of commerce and creativity,” explains Chip Elbers, Vice President and COO of Atlanta-based America’s Best Franchising. “We have carefully built-in a variety of features that help turn our site visitors from lookers into bookers.”     

 

Last year, America’s Best Franchising achieved two notable technology “firsts” in the hospitality industry – it became the only franchisor to fund development of a dedicated website for each of its almost 300 properties around the world and it added a full-time social media communication specialist to its corporate staff.

 

Now the company is in the midst of enhancing the websites for each if its five brands, a process which began last November with a complete re-design of the site for its Budgetel Inns & Suites brand. Other brands operated by America’s Best Franchising are America’s Best Inns & Suites, Parkside Hotels & Resorts, and 3 Palms Hotels & Resorts.