Dunkin’ Donuts has deployed a high-definition NCR Vitalcast™ digital signage solution at locations across the United States. Dunkin’ Donuts will leverage the state-of-the-art digital signage solution to bring its popular food and beverages to life with visually compelling animations and messaging similar to the brand’s iconic advertising. The NCR Vitalcast digital signage has been installed in approximately 400 Dunkin’ Donuts restaurants with more than 2,000 restaurants anticipated to transition from static menu boards to digital signage by year-end.
The easy-to-use digital signage solution will provide Dunkin Donuts restaurants the opportunity to showcase a wider variety of food and beverages with high resolution product shots and video to enhance the overall guest experience. The digital signage solution will also make it easier and cost effective to update information in real-time, feature new and limited time products, and display nutritional information.
Vitalcast features provide greater flexibility to promote specific menu items during different day parts, localize content and add regional menu item variances that are integrated with the point-of-sale (POS). In addition to providing the Vitalcast software, NCR is supporting the installation with content management services.