Dickey's Barbecue Pit Adds Online Ordering to the Menu

| August 29, 2008

Dickey's Barbecue Pit adds online ordering to its existing Fishbowl email marketing program and will be offering this new convenience to its customers in the coming months.

Fishbowl's online ordering solution powered by orderTalk offers a host of ordering options, including delivery or pickup, multiple menus, flexible delivery times, multiple payment methods and advanced ordering options, plus easy integration into most POS systems. In addition, Fishbowl Online Ordering is integrated into Fishbowl's email marketing platform to deliver an easy-to-use and seamless marketing and ordering capability to Fishbowl clients.

"Everyone at Dickey's is very satisfied with Fishbowl's email program, from the product to the service, and now we are excited to expand our relationship with Fishbowl in pursuing online ordering," says Suzanne Irish, director of marketing for Dickey's Barbecue Pit. "By adding online ordering to our existing Fishbowl email program, our Big Yellow Cup Club, we are streamlining our digital marketing strategy. This maximizes our marketing program potential while making it easier for our customers to do business with us. After a pilot run in a few key stores, we will evaluate rolling it out nationally in the coming months."

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