December POS Recap: What's Making Headlines in the Point of Sale

1/5/2015
Mobility and security continue to be top-of-mind for the point of sale in December. Research reveals that global mobile NFC payments will exceed $130 billion by 2020 and another study details what customers want when looking at self-service POS systems. Mobile ordering and payment continue to interest operators with Chick-Fil-A adopting a mobile ordering and payment platform and ChowNow implementing Apple Pay. These stories, and more, are presented here in Hospitality Technology’s December POS recap.
 
Global Mobile NFC Payments to Exceed $130 Billion by 2020
Payments made via Near Field Communications (NFC)-enabled mobile handsets will account for $130 Billion in worldwide consumer retail spend by 2020, according to the latest research from Strategy Analytics. This equates to 254 million mobile users making 5 payments per month at an average of just below $9 per transaction. The report and forecast "Global Mobile NFC Payments to Exceed $130 Billion by 2020," quantifies the scale of the NFC-based mobile payment opportunity and identifies the launch of Apple Pay initiatives by payment networks to drive contactless payment acceptance among retailers, and consumer demand for mobile payments, as three key catalysts for growth.
 
Preferred Features of Self-Service POS Systems
Self-service point-of-sale (POS) systems are being adopted by restaurants and eateries across the U.S. at a greater rate than ever before. These systems allow customers to control their own actions, such as ordering and paying, without requiring assistance from a server. By freeing up restaurant staff to focus more on providing quality service, these systems can not only improve efficiency, but lead to an improved overall customer experience. Software Advice, a restaurant advisory company, released a report on what self-service features people want to be able to use while dining. They focused on both self-pay and self-ordering technology to see how people preferred to interact with point-of-sale (POS) systems at the restaurant.  
 
Business Efficiency Drives Tech Investments for Restaurants
The National Restaurant Association has predicted that the $683.4 billion restaurant industry is projected to grow by 3.6% in 2014. Similarly, according to HT’s 2014 Restaurant Technology Study, increases are predicted across all measured business metrics — gross revenue, average guest check, guest counts, same store sales, and net profitability companywide. This positive progression is leading to more willingness from operators to invest in technology and results from the 2014 study confirm that investments in technology are increasing, and will continue to rise for the next several years. With technology budgets on the rise, it’s predicted that by 2016, the number of restaurants allocating ten percent or more of overall revenue to IT will grow from 11% (in 2014) to 16%.
 
Online Ordering Platform Integrates Apple Pay
ChowNow is bringing the convenience and simplicity of Apple Pay to thousands of local restaurants. ChowNow is the first online ordering system to offer Apple’s new touch-of-a-button payment technology.
 
POS Software Trend Report 2015
Each year, Hospitality Technology puts a spotlight on point-of-sale technology to find out what’s trending in POS for the year ahead. Through reader surveys with restaurant executives, HT uncovers insight into their 2015 purchasing plans, and the business pressures that are impacting their next POS buy. We also get specific, asking about the features they’ll seek in their next upgrades. In addition, HT connects with the POS software supplier community to find out what they’ve been up to over the past 12 months, and to get a sneak peek into new rollouts and development efforts for 2015.
 
 
Chick-fil-A Launches Mobile Payment Nationwide, Pilots Mobile Ordering
Chick– fil–A is launching two new features –– mobile payment and mobile ordering — within the Chick–fil–A Mobile App to help guests save time and ensure a convenient and personalized experience. Chick–fil–A restaurants nationwide are now accepting mobile payments through the Chick–fil–A app so that customers can use their smartphones to pay for meals without relying solely on cash or credit cards. The national rollout in all Chick–fil–A restaurants, with the exception of licensed locations, marks the official launch of the Atlanta–based restaurant chain’s mobile payment system.
 
First Data and Verifone Partner to Combat Consumer Payment Data Theft
First Data and Verifone have announced a partnership to help U.S. merchants reduce exposure to large-scale consumer payment data breaches and expedite merchant acceptance of EMV-enabled credit and debit cards. 
 
POS Innovator Quiz: How Does Your Restaurant Measure Up?
Point-of-sale (POS) solutions account for the largest chunk — a full 33% — of all restaurant technology investments. HT’s research shows that these three key trends are driving the next wave of POS upgrades: Adding mobile capabilities; enabling new payment options; delivering personalized guest promotions. Take this quiz about your current and planned POS innovations. Add up your points up to see how your company measures up against industry trends, and find out if you’re a POS innovator, follower or laggard.  

How Guest-Facing Tech is Driving Restaurant Biz
Digital menu boards have proven their value in both QSR and fast casual segments – restaurant guests tend to like them because they are easy to read, can provide better and more up-to-date information, and can change on the fly. Restaurant managers like them for similar reasons, but also because they reduce the cost of printing menus and allow for real-time inventory management and updates to daily specials.  With tabletop technology becoming more sought after, guests are given the ability to view menu items and order at the click of a button. Full service restaurants can now reap similar operational benefits in that of digital menu boards, leverage new opportunities for promotions and merchandising, and expand their loyal customer base.  
 
United Airlines Launches Mobile Payment Tech
A boarding pass has become the latest mobile payment option. OTG Management and United Airlines launched a program that allows customers to order food, beverages and other airport amenities and pay with MileagePlus award miles, using OTG’s iPad customer experience platform. The program begins today at select restaurants and will be expanded to nearly 6,000 iPads throughout Newark Liberty International’s Terminal C as part of a $120 million transformation of the United gateway. 
 
Kneaders Bakery & Cafe Launches New Web & Mobile Ordering Program
Kneaders Bakery & Cafe launched its new digital ordering program for web and Smartphones at kneaders.com, Apple’s App Store, and Google Play. Kneaders chose Olo to develop the program for their standard menu as well as for custom pies, cakes, and gift baskets. Customers can now place orders ahead of time and have the option to pick up the order in-store or right in the drive-thru without even leaving their car. The new online catering program allows Kneaders to customize catering options by store, alleviating store managers who previously took orders by phone.
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