Data Reveals Travelers are Technology Early Adopters, Rely on Mobile to Plan, Manage & Book Trips

11/2/2015
In preparation for expanding Sabre’s travel itinerary management app internationally TripCase analyzed trip data coupled with other industry sources to provide insights on how users are using mobile devices before, during and after their trips.
 
Traveler use of mobile
In all regions of the world, user and research data shows that the highest smartphone usage is among travelers compared to the general population. According to a study conducted by Phocuswright, smartphone penetration in the U.S. is 57 percent but it is 87 percent for travelers. In China, 70 percent of the overall population has a smartphone, compared to 98 percent of travelers. In the UK and France, the overall penetration of smartphone users is 68 percent and 49 percent, respectively. However, for travelers in the UK and France, those numbers are much higher at 82 percent and 76 percent, respectively.
 
The impact of travelers’ use of technology will continue to rise as the number of travelers in the world is expected to increase by 1 billion by 2030. And the hike in mobile adoption will largely be driven by users in countries like China and India where adoption of the mobile internet will increase to an average 50 percent of the population by 2030.
 
According to TripCase data analysis, approximately 70 percent of trips with air segments experience a flight change within 72 hours of departure. Of these, 69 percent are schedule changes or delays, 29 percent are gate changes and two percent are flight cancellations. A regional analysis shows that travelers flying to Brazil, Mexico, Argentina and Italy are more likely experience a flight change such as flight delay, schedule change or gate change, compared to Australia, Canada, China, France, GB, Japan, Korea and the US.
 
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