Data Reveals Increases in Occupancy, ADR and RevPar for 2014

| July 28, 2014

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars year-to-date June 2014, according to data compiled by STR and STR Global.

Compared to YTD June 2013, the Americas region reported a 3.2-percent increase in occupancy to 63.6 percent, a 3.7-percent increase in average daily rate to US$116.43 and a 7.0-percent increase in revenue per available room to US$74.09.

In June 2014, the region’s occupancy rose 2.7 percent to 71.2 percent, its ADR increased 4.7 percent to US$118.63, and its RevPAR was up 7.6 percent to US$84.46.

Among the key markets in the region, Rio de Janeiro, Brazil, reported the largest increase in occupancy during June, rising 12.3 percent to 82.2 percent. The market was one of the host cities of the 2014 FIFA World Cup, which was held 12 June to 13 July, 2014. Santiago, Chile (-15.1 percent to 54.6 percent) and Sao Paulo, Brazil (-10.5 percent to 62.4 percent), reported the largest occupancy decreases.

Three markets achieved double-digit ADR increases: Rio de Janeiro (+77.9 percent to US$392.82); Sao Paulo (+49.5 percent to US$212.84); and San Francisco, California (+12.9 percent to US$213.54). Panama City, Panama, fell 4.2 percent in ADR to US$105.60, posting the largest decrease in that metric.

Rio de Janeiro jumped 99.7 percent in RevPAR to US$322.92, experiencing the largest increase in that metric, followed by Sao Paulo (+33.7 percent to US$132.80) and Toronto (+14.5 percent to US$113.52). Santiago (-13.1 percent to US$86.86) and Panama City (-12.2 percent to US$45.14) reported the largest RevPAR decreases in June.

Performances of key countries in June 2014* (all monetary units in local currency):
            Occupancy   % change ADR           % change    RevPAR      %change
Brazil    63.2%           -2.1%      BRL435.87    +53.6%     BRL275.40    +50.4%
Canada  72.6%         +2.8 %     CAD145.58    +4.9%      CAD105.62    +7.9%
Mexico   60.3%         +5.6%     MXN1,518.97    +2.2%    MXN916.25    +7.9%
U.S.       71.7%         +2.9%     USD116.20    +4.3%        USD83.27    +7.2%

*percentages are increases/decreases for June 2014 versus June 2013

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