Customized Surveys Enable Upselling and Loyalty-Building During Guest Stays

| May 06, 2013

As part of ZDirect's Zmail electronic communications platform, hoteliers can now customize surveys and email them to guests before, during and after they stay to
upsell services, build loyalty and help travelers better plan their stays.
 
ZDirect has recently redesigned its Forms Center services from the ground up to make it easier for hoteliers to instantly create digital forms and surveys and send them to guests via its ZMail electronic communications platform. The service is designed to enable marketers and managers to get to know their guests better and deliver upon expectations to better engage with customers before, during and after their stay.
 
ZDirect has been providing more than 2,000 hotels and resorts on six continents with eMarketing and eCRM solutions since 2002. The company updated its Forms Center to bring the advantages of Web 2.0 functionality to its users and implemented newer technologies to make the user experience more interactive and flexible.  Surveys are completely multilingual, a first in the hospitality industry, one survey can support every language and the results all feed into one report instead of having multiple surveys for every language.

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