, a global provider of hotel Internet marketing solutions, has expanded its service offerings with a comprehensive suite of social media services for hotels. These new solutions can help hotels to create an effective Facebook presence, featuring guestroom booking capabilities and a way to drive interest and attention to these pages.
The company has created a Facebook Microsite (a three page mini-website) and that integrates the Open reservation booking engine within Facebook. Open Hospitality's e-Marketing CRM solution can help to drive awareness to a hotel's current and potential guests. These customized e-Cards permit hotels to focus greater attention on their Facebook presence and then exploit it as an alternative channel for information and bookings.
In addition, Open Hospitality provides fully managed Facebook and Twitter services releasing hotels from the day-to-day responsibility for updates and fan/follower comment follow up.