Church's Chicken Focuses on Drive-Thru Service

| March 13, 2007

Church's Chicken announces that it has selected the Acclaro Digital Timer from Texas Digital Instruments for 230 corporate locations to improve speed of service and drive-thru capacity.

"The Acclaro has helped increase focus on our drive-thru speed of service performance," says Dale Bennett, senior director of restaurant support services. "We have gained tremendous insight into our restaurants' drive-thru performance and are especially pleased with the ability to correlate SOS performance with menu items purchased by our guests."

The Acclaro timer system provides standard timing information such as time at the menu post and time at the pickup window as well as calculating the percentage of cars that reached a customer defined service target.

"Our ability to monitor the impact of test products and promotions on our speed of service performance provides us with a whole new dimension on menu management and marketing strategy," Bennett adds.

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