Choice Hotels Launches New Division to Market Cloud-Based PMS

| March 29, 2013

Choice Hotels International Inc. has announced the launch of SkyTouch Technology, a new division that develops and markets cloud-based technology products to help hoteliers industry-wide improve their efficiency and profitability. SkyTouch Technology launches with the market introduction of SkyTouch Hotel OS, a new property and rate management solution that draws on Choice’s award-winning choiceADVANTAGE property management system for handling reservations, guest stays and rates on any device with an Internet connection.
 
Under Choice’s development, choiceADVANTAGE has become the most widely used cloud-based property management system in the world, with more than 5,500 successful installations in Choice-branded hotels worldwide.
 
SkyTouch Hotel OS offers many of the same functions of the choiceADVANTAGE property and rate management platform, as well as the ability to connect seamlessly with other systems used by chain and independent hotels. Choice franchisees will continue to enjoy the exclusive benefits of choiceADVANTAGE, including integration with ChoiceHotels.com, Choice central reservation systems, the Choice Privileges® loyalty program and other Choice systems.
 
Ric Leutwyler, an accomplished executive who brings decades of experience in the hospitality and technology industries, will lead SkyTouch Technology as division president. For questions regarding purchasing the SkyTouch Hotel OS for your property, please contact sales@skytouchtechnology.com.

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