Chockstone Inc., a loyalty marketing and technology provider, announces SingleSwipe, a new identification program that allows credit and debit card companies and merchants to tie merchant loyalty programs to a customer's existing credit or debit card. With this new technology, consumers can easily reap the benefits of merchant rewards, promotional offers and additional savings, while slimming their wallet in the process.
SingleSwipe enables merchants to build loyalty programs around credit and debit cards that consumers already carry in their wallets, track their customers' preferences and purchase history and immediately provide savings and promotional offers that are most relevant to each individual customer.
"We are thrilled that Chockstone is launching this new technology and the opportunities it presents to enhance Tully's current loyalty program," says Martin Walker, vice president of marketing and merchandising, Tully's Coffee Corporation. "SingleSwipe has the potential to greatly simplify the operational aspect of launching and managing our loyalty program, allowing Tully's to easily encourage guests to try new products and reward our most loyal customers with even more cost savings."
Any branded card - American Express, Discover, MasterCard, VISA - can be used for SingleSwipe, assuming the merchant location accepts it as a form of payment. Cardholders register their credit or debit card(s) of choice and use that card for both payment and loyalty transactions.
Chockstone maintains and processes all data throughout its network and platform in compliance with the Payment Card Industry (PCI) regulations to ensure the privacy of credit card numbers and transaction data. Merchants can safely and effectively reward points or offer relevant promotions to customers right at the point of purchase.