Silver Legacy Resort Casino has chosen GuestREV® as its first revenue management system. The two companies signed the agreement in December. The company cited the Rainmaker Group’s unique Total Guest Value approach to pricing rooms and utilization of competitors’ data in algorithms as “differentiating factors” in its selection process.
Silver Legacy Resort Casino is a joint venture partnership between Eldorado Resorts LLC and MGM Resorts International. The Reno, Nevada-based hotel casino features more than 1,700 guest rooms, an approximately 87,300 square-foot casino, six dining venues and 50,000 square feet of meeting space.
In recent years, an increasingly dynamic gaming environment, more competition, and the lingering recession have combined to hit the Nevada tourism and gaming industry hard, forcing operators to be smarter and operate more efficiently than yesteryear, when casino gaming rarely reached beyond Nevada and Atlantic City.
One of Silver Legacy’s primary objectives is to be much smarter in yielding its hotel and, of course, to make more money. At the top of Silver Legacy’s list of goals is to generate incremental revenue to justify their investment in GuestREV and the staff to run and manage the system.