CBS and The Kraft Group open the CBS Scene Restaurant & Bar, a three-story, 15,000 square foot one-of-a-kind entertainment and dining destination in Foxborough, Mass. Located adjacent to the New England Patriots' Gillette Stadium in the 1.3 million square foot Patriot Place lifestyle destination, the venue's spectacular views, upscale casual dining, and state-of-the-art technology, including over 135 SONY Plasma, LCD and graphic projector displays showcasing current and classic content from across the CBS Corporation, converge to create the next generation in media and entertainment.
"In this interactive age, people want to experience their entertainment and leisure time to the fullest, and this extraordinary new place gives them a totally unique multi-sensory taste of CBS past, present and future," says Leslie Moonves, president and CEO of the CBS Corporation. "With the feel of a TV studio, a broadcast control room and fine dining all in one unique environment, visitors to the CBS Scene will be blown away by a full entertainment experience that they can't find anywhere else. We're thrilled to partner with The Kraft Group to bring this innovative restaurant and bar to life in one of New England's hottest locations."
Entertainment for everyone
Media is central to the restaurant, yet is designed to provide a fun, elegant atmosphere that allows visitors to enjoy as much or as little as they desire. Each booth is equipped with a 19-inch SONY LCD screen and a controller that allows diners to choose from over 20 channels, including WBZ-TV and TV38 (WSBK-TV), and channels dedicated to CBS Radio, CBS College Sports, The New England Patriots, "Late Show with David Letterman," "The Brady Bunch," "The Honeymooners," "I Love Lucy," "The Twilight Zone," "Star Trek" and "60 Minutes." Hanging speakers provide directional sound, eliminating sound overlap and maintaining a quiet ambiance at each table.
Traversing all three levels from floor to ceiling on the restaurant's north wall is a CBS heritage-themed collage composed of over 3,200 square feet of printed imagery. The images are drawn from CBS's classic collection of photography, art and archival film footage, much of which has never before been seen and is exclusive to the CBS Scene. The collages highlight some of the most revered and well known shows in CBS history, including "The Mary Tyler Moore Show," "M*A*S*H" and "All in the Family." Accompanying video displays offer trivia questions about great moments in CBS history.
The third-floor sports bar contains a 36-foot wrap-around high definition panoramic screen which is reserved to show the biggest local and national sporting events of the day. The sports bar will also run an exclusive video offering a behind-the-scenes look inside the CBS Sports control room during the 2007 AFC Championship Game when the New England Patriots defeated the San Diego Chargers.
In addition, the venue contains four 50-inch SONY Plasma screens, 42 40-inch SONY LCD screens with HD streaming media cards, 18 SONY Video/Graphic projectors beaming regularly-updated television programming, day and night, as well as half a dozen screens on the third floor showing content from over 20 premier CBS-owned web Sites including cbs.com, cnet.com, cbssports.com, cbsnews.com, last.fm, ncaa.com, and gamespot.com.
At the pinnacle of the CBS Scene is a 36-by-17-foot digital outdoor sign that is visible from the venue's third-floor terrace as well as the stadium. The CBS Scene hosts fully-operational, state-of-the-art broadcast facilities for CBS and its New England television and radio stations to telecast game coverage, pre-game reports, local newscasts and live programming. In addition, two point-of-view cameras outside the restaurant give the local stations access to exceptional beauty shots of the stadium and field.