Bridg Launches CRM Solution Built for Restaurants

Bridg, a software company that leverages big data to drive precision marketing campaigns for restaurant brands, launched a new customer relationship management (CRM) solution, purpose-built for restaurant brands. With Bridg Enhanced CRM, restaurants can reveal comp growth opportunities by combining disparate customer data “silos,” including point-of-sale (POS), email, loyalty, online ordering and more, into a single unified view of their individual customers.
 
New Bridg Enhanced CRM includes three key components: 

• Aggregation of detached data. Bridg blends transaction history from the restaurant’s entire commerce ecosystem including POS, loyalty programs, digital ordering and email, into useful consolidated customer profiles.
• Enhanced by data science. Comp growth opportunities and lifecycle audience segments are revealed from unique, individual buying patterns.
• Dozens of easy integrations. Secure and compliant data-syncing with the restaurant industry’s most popular POS systems, email marketing services, loyalty programs and online ordering platforms.