When "Winter on the Wharf" debuted at the Boston Harbor Hotel at Rowes Wharf, RoamingAround was there. The first-time event is a seasonal compilation of food, drink and merriment, anchored by a new 2,500 square foot ice-skating Rotunda Rink, located under the hotel's iconic Archway. To make the event memorable and take it viral, the Boston Harbor Hotel presented Bostonians, visitors, and adventurers with a digitally-branded photo of themselves enjoying the festivities, complements of Mobile Photo Share by RoamingAround.
Mobile Photo Share is a fast and fun way to engage with attendees and leverage mobility by instantly sharing photos with their friends and colleagues across the most popular social media channels. Each photo features a custom, digitally-branded frame designed to promote the event. Within seconds of a photo being taken, the image is sent via SMS/text messaging to the photo subject, who in turn can instantly upload the image to their favorite social networking site expanding the reach of your brand. Mobile Photo Share software provides analytics to help measure the effectiveness and track added exposure of the campaign.
For three hours, RoamingAround's Mobile Photo Share team ambassadors took photos of attendees engaged in the festivities. Photos were taken of visitors waiting to get on the ice, those skating, those enjoying refreshments in the Wharf Room, and those visiting with Santa Claus.