Bojangles' Focuses on Customer Engagement with "It's BO Time" App

| December 27, 2011

Bojangles’ has developed a free iPhone and iPad app, “It's BO Time.” The app allows users to play digital cornhole, find the closest restaurant, set up alerts to invite their friends to join them at Bojangles’ and contains a “stomach growl alarm.”

Using the iPhone or iPad’s GPS, Bojangles’ fans can find the closest restaurants, and each stores address and phone number will appear on the screen. Users can also click to get directions to the store using the Google Maps app.

The “Bo Time Alert” will send an invitation to friends, using Facebook, to join them at specific restaurant locations at a certain date and time. The alert will send a reminder and allow friends to RSVP through Facebook.

“Whether you’re craving Bojangles’ chicken and biscuits on the go or just want to play a friendly game of digital cornhole, the new ‘It’s Bo Time’ app is perfect for any Bojangles’ fan,” says Bojangles’ Senior Vice President of Marketing Randy Poindexter.

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