As part of a new restaurant trend to engage Millennials, Blimpie, is launching mobile game apps. Blimpie Run, available on Android and iOS operating systems, is part of a new mobile marketing strategy in Blimpie's brand overhaul that also includes new store designs and menu offerings to attract Millennials.
In the game, Blimpie's familiar mascot, Del E. Fresh, runs through different U.S. cities to collect fresh ingredients on his way to the nearest Blimpie sub shop. Del E. Fresh has to outrun skunks, scorpions and other predators while avoiding unique obstacles in different cities. App users have a monthly chance to win free subs for a year and the opportunity to collect app-exclusive offers to redeem at their local Blimpie store. They can also utilize Facebook® and Twitter® to share their high scores or challenge friends to beat their score.
The app is just one facet of Blimpie's brand overhaul as the sub chain prepares to celebrate its 50th anniversary in 2014. The brand refresh includes new store designs and menus, all to appeal to younger customers. Store designs include brighter colors, expansive wall murals of Americana images, and booth seating for a more comfortable atmosphere.